How to perfect a photogenic smile by keeping natural, doing practicing facial exercises and more. Whether you’re posing for a picture or meeting someone for the first time, nothing gets your personality across like a glowing smile. You don’t need to be from Hollywood to have the kind of beautiful smile that stops someone in their tracks. Follow our quick and easy beauty tips for a picture perfect smile. Keep things natural The key to a photogenic smile is being natural. Overly posed smiles look awkward, uncomfortable and never photograph well. Don’t force things, keep your face relaxed and smile gently. Your mouth should be slightly opened so that your lower lip matches the curve of your upper teeth. Just think of good times and the perfect smile should come easily. Give your face a workout A quick workout can do wonders for your body, but did you know it can also help perfect your smile? You can use facial exercises to firm and tone the muscles in your face, just like in the rest of your body. Practising your smile in front of the mirror is the easiest facial exercise you can try. Just sit or stand in front of a mirror, relax your face, then pucker up and smile. Hold the smile for 10 seconds, and then relax again. Remember, practice makes perfect. Do these exercises once a day until you get a smile that feels natural and looks great. If you wear make up, be subtle When it comes to the perfect smile, natural makeup is always the way to go. Subtlety is a smile’s best friend, so choose makeup that matches your skin tone. Picking the right colour lipstick can make your teeth look whiter. Shades like cherry red, wine, berry, plum, or rosy pink offset a smile best. Deep reds or dark shades can make your smile less appealing. Take good care of your teeth Nothing says award winning smile like a good set of pearly whites. Take care of your teeth and they’ll reward you with a healthy looking smile that can’t be beat. Brush your teeth at least twice a day and always rinse with a good antibacterial mouthwash. We recommend maintaining your teeth with White Now Glossy Chic. Specially formulated with “Blue Light” optical technology and ultra-shiny crystals, White Now Glossy Chic gives you instantly whiter teeth* with a glossy finish. Take note of our tips and you’ll be posing with the best of them. Just remember to use White Now Toothpaste for instant whiteness and a smile that stops people in their tracks. * Instant white optical effect is temporary. Clinical Study measuring the instantaneous effect whiteness conducted on 78 subjects.

A beautiful smile is your best asset, from feeling good about yourself and with others, to taking that perfect smiley selfie. And nothing defines a smile like beautifully white teeth. If you’re on the look-out for ways to whiten teeth, follow our advice on how to keep your smile looking its best without aggressive and damaging whitening methods. Our 7 secrets to whitening your teeth will give you a lovelier smile in no time. 1. Drink smart to avoid stains on teeth Coffee, tea and red wine all stain teeth, as well as sodas and cocktails. But did you know blueberry, blackberry and pomegranate juices can also cause unsightly marks? This is also true if these darker berries are used in smoothies Avoid discoloration and tooth damage from fruit juices and soda by drinking with a straw, and keep coffee stains at bay by rinsing your mouth with water every few sips. You can also use White Now to progressively act against stains, as well as instantly whiten your teeth. Preventative measures like these will help maintain your smile avoiding stains keeps teeth at their natural colour for longer. 2. Choose the right toothpaste to whiten and protect There’s no better way to whiten your teeth at home than brushing with the right kind of toothpaste. Brushing twice a day helps to remove plaque and keeps enamel-eroding acids at bay. Brushing after a meal can also help remove stains but don’t brush directly after a meal acids from food and drink weaken tooth enamel, and this can cause it to be scrubbed away more easily. Use White Now Gold for optimal combination of instant white and stain removal it’s three times more powerful than the original White Now. itwill make your teeth appear whiter 1 instantly and also has progressive stain-removal action. 3. Use mouthwash and floss for hard-to-reach spots Mouthwashes don’t just give you fresher breath; they’re also an important part of your oral care routine and can actually help whiten your teeth. Rinsing with mouthwash after brushing gives you additional protection against bacteria and acids that can lead to yellow teeth. Try using White Now Gold Mouthwash – it helps clean those hard-to-reach areas between your teeth and, like White Now toothpaste, uses Blue Light Technology to instantly 2 whiten your smile. Flossing can also help improve your white smile, as well as keep gums healthy. Have you ever noticed dark stains gathering between your teeth? Flossing regularly can help break down plaque and whiten those problem areas that can leave your smile looking dull and dingy. 4. Smile, don’t smoke! Once you’ve managed to whiten your teeth, the trick is to keep them looking their best. That means giving up – or at least limiting – any nasty habits that might leave stains on your teeth. Yes, we’re talking about those pesky cigarettes and cigars. Give habits like smoking and chewing tobacco the boot. Tobacco doesn’t just stain your teeth; it can also cause serious problems for your oral health and health in general. As for e-cigarettes, these shouldn’t stain your teeth as they don’t contain tar or smoke. Nicotine is still present however, which may inhibit your ability to produce saliva. This can lead to plaque build-up and bad breath. 5. Eat yourself and your smile beautiful Too many sugary foods can spell bad news for your teeth, even if they taste good. Try avoiding junk food and start aiming for a balanced diet, including plenty of vegetables this’ll be far healthier for you and your teeth in the long run. Be careful, though, about the amount of sugar contained in some fruits and juices – these can also give you cavities if you don’t maintain a good oral care routine. “Everything in moderation” is the key. An extra tip if you have a sweet tooth White Now Glossy Chic has a delicious fruity flavour, so let its vanilla notes be the perfect refresher after a meal. Pepsodent Sensitive Expert-Gumcare For rapid relief and prolonged protection from tooth sensitivity. Cares for your gums and prevents the risk of developing sensitivity later in life. 6. Choose a toothbrush with superpowers Everyone knows about whitening toothpaste, but did you know your brush can also help bring on a dazzling smile? The Pepsodent Tooth Whitening Brush with Perlite bristles lamella helps whiten teeth by removing surface stains and polishing enamel. Smile beauty routine tip Just as you wouldn’t use a dirty brush to apply make-up, teeth whitening begins with a clean toothbrush. Run your toothbrush under the tap after each use and store upright to air it out properly. Dentists recommend changing your toothbrush every three months, so don’t use the same toothbrush for too long. 7. Avoid enamel loss While food and drink can stain your teeth over time, the a most direct cause of yellow teeth is thinning tooth enamel. Enamel is the hard, white stuff that makes up the surface of your teeth. Beneath that surface is a substance called dentine, which is actually a pale yellowish colour. When enamel is damaged, the dentine beneath becomes much more visible, leaving you with teeth that appear yellow. Getting in to good smile-care habits as outlined in the steps above will help protect against enamel loss. Once you start sticking to a smile-whitening beauty routine, you’ve got one more trick up your sleeve using White Now Gold for instantly whiter teeth. Formulated with three times more Blue Light Technology, it makes your teeth look up to 50% whiter* instantly, with progressive anti-stain action over time. Unlike other types of home whitening and bleaching, White Now optical whitening is enamel-safe and won’t contribute to tooth erosion, so it is recommended for twice daily use. Use it and get a whiter, more beautiful smile in a blink. 1 The instant whitening effect is temporary and optical. Local requirement Clinical Study of instant whitening optical effect measurement on 79 subjects 2 The white optical effect is temporary. Clinical Study measuring the instantaneous optical whiteness effect conducted on 107 subjects. * compared with Pepsodent White Now the instant whitening effect is temporary and optical.

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